Electricity is a $360 billion per year market in the United States, with the vast majority of power sales still conducted through traditional regulated electric utilities. Despite the failure of deregulation to take hold throughout the industry, as was expected in the 1990s, the past decade has seen tremendous growth in competitive electricity procurement by commercial, industrial, and institutional purchasers in 20 states and jurisdictions that allow retail access to open markets. According to a new report from Pike Research, the competitive market is poised for further growth in the coming decade, and the market intelligence firm forecasts that competitive electricity purchases will nearly double from $29.4 billion in 2009 to $55.9 billion by 2020.
Managing the complexities of electricity procurement in a deregulated world put's increased responsibiliites on retail energy operations to optimize the way they do business - not simply to help reduce risk of under or over energy procurement but also to streamline operations allowing more competitive pricing and products to the consumer base.
This operational efficiency drive was a major design goal of the PowerRunner FORrunner forecasting products that integrate with the Oracle Utilities Energy Information Platform. The ability to look at both short and long term forecasting from a variety of 'aggregated' view points across multiple scenarios from the account level up offers Retail Energy companies a key tool in keeping ahead of the competition.
Attempting to run a competitive supplier business without the kind of forecasting instrumentation that PowerRunner FORrunner technology provides is somewhat akin to driving down the freeway with a blind-fold on! From a financial perspective, erroneous energy purchasing or unprofitable customer acquisitions isn't realized until the settlements process completes and reconcilliation results in lost revenues. A detailed report containing Pike Research's findings can found at Competitive Electricity Procurement Market to Nearly Double to $56 Billion by 2020.
Related Information:
FORrunner Short Term Forecasting
FORrunner Long Term Forecasting
Bundled Short and Long Term FORrunner Forecasting